Post by account_disabled on Jan 3, 2024 0:37:19 GMT -5
The agency BeAgency, specialized in digital work, online research and social networks, and Catchment , a team with more than 20 years of experience in Market Research and specialized in online research and recruitment on social networks, have started a cycle of 4 annual studies on topics of maximum relevance and topicality. The first of its analyzes has focused on Generation Z , which includes young people between 15 and 25 years old. The resulting x-ray is that of a restless and irreverent generation, concerned about issues such as climate change and employment, but with a great entrepreneurial spirit. If you do not display the embedded video correctly, click here . The main insights are the following: 1. Your worldview is pessimistic. 83% of the 250 young people interviewed believe that the world is in a very bad situation, with girls, 92% of those interviewed, having an even more negative view than boys. The issues that concern girls the most are machismo and homophobia , the environment and climate change , or inequality and social justice.
However, boys are most concerned about the environment and climate change, followed by COVID-19 and job opportunities. 2. Guilty and solutions. 50% believe that society in general is most responsible Phone Number List for these situations, due to lack of awareness and misinformation. Another culprit identified is the political class. Despite their realistic view of the world, Generation Z is optimistic: 92% believe that there is a solution to these problems, although it will require a lot of effort. This solution would be in the hands of the people, especially those who declare themselves to be more left-wing (87%) or center-leaning (80%) compared to those who declare themselves to be right-wing, who also cite the rulers (46%) and the bodies and forces of the state. The actions most aimed at achieving results would be education and awareness campaigns, tolerance, respect for others and changes in mentality; concepts that Generation Z believes will be born more from the population itself than from political circles. 3. A murky future.
Interviewed believe that these problems will affect their future and that is why it is a Generation that is involved and feels responsible for doing something to solve it. 4. His influences. Journalists, singers and artists, activists and influencers are the most cited references among Generation Z. However, when mentioning specific names, the answers are as varied as: Amancio Ortega, Greta Thurberg, Pedro Sánchez, Elon Musk, Nelson Mandela or Ángela Merkel. 5. The political center, the right measure. When asked about religion, 32% declared themselves non-believers or atheists, while only 15% considered themselves practicing believers. When asked about politics, 62% of those interviewed consider themselves center, 28% left-wing and 10% right-wing. 6. What do they value in brands ? Transparency and respect for the environment are the main values that a brand must convey to be considered trustworthy. This is followed by honesty, good treatment of its employees and social commitment.
However, boys are most concerned about the environment and climate change, followed by COVID-19 and job opportunities. 2. Guilty and solutions. 50% believe that society in general is most responsible Phone Number List for these situations, due to lack of awareness and misinformation. Another culprit identified is the political class. Despite their realistic view of the world, Generation Z is optimistic: 92% believe that there is a solution to these problems, although it will require a lot of effort. This solution would be in the hands of the people, especially those who declare themselves to be more left-wing (87%) or center-leaning (80%) compared to those who declare themselves to be right-wing, who also cite the rulers (46%) and the bodies and forces of the state. The actions most aimed at achieving results would be education and awareness campaigns, tolerance, respect for others and changes in mentality; concepts that Generation Z believes will be born more from the population itself than from political circles. 3. A murky future.
Interviewed believe that these problems will affect their future and that is why it is a Generation that is involved and feels responsible for doing something to solve it. 4. His influences. Journalists, singers and artists, activists and influencers are the most cited references among Generation Z. However, when mentioning specific names, the answers are as varied as: Amancio Ortega, Greta Thurberg, Pedro Sánchez, Elon Musk, Nelson Mandela or Ángela Merkel. 5. The political center, the right measure. When asked about religion, 32% declared themselves non-believers or atheists, while only 15% considered themselves practicing believers. When asked about politics, 62% of those interviewed consider themselves center, 28% left-wing and 10% right-wing. 6. What do they value in brands ? Transparency and respect for the environment are the main values that a brand must convey to be considered trustworthy. This is followed by honesty, good treatment of its employees and social commitment.